Connecting with the audience.
Equifit is an equestrian brand that sells sport horse gear, they needed to tell a deeper story associating them with the love that all equestrians have with their horse. Show Jumping, Polo, and Dressage are very unique sports because they involve two competitors, the horse and rider, training together for years, building a relationship of trust and communication.
Steven Michael King created a plan to showcase the bond equestrians have for their beloved animals and sport, and continue the engagement with consistent content that uses key influencers in the community to advocate for the brand while educating its audience. All in the name of driving traffic to sales and enhancing brand loyalty.
Short and Sweet.
Keep them engaged.
Advocate & Educate
Connect/Launch
Attract/Interact
Horseware Ireland wanted to be apart of something special. Simply put they wanted to be associated with the worlds biggest and most beautiful horse show in Palm Beach FL. For 16 Weeks in the winter equestrians come from all over the globe to experience what Wellington is all about. Sunshine and much more.
Steven Michael King facilitated the opportunity to showcase the horse show in a 22 min TV Special to air on Horse & Country TV. Meant to be a glossy editorial on the lifestyle and amenities that palm beach has to offer and also bring Horseware Ireland into the mix by juxtaposing their yearly Grand Prix with the beautiful imagery. To further captivate the viewer Steven picked top european equestrians to interview driving home the esteem of the brand.